SEO ( search engine optimization ) copywriting has traditionally referred to writing web page copy that includes targeted keyword phrases in certain frequencies and densities. While keywords are still important, search engine algorithms have evolved to treat what others think about the content, and the words they use to describe it in links, as more of an indication of quality and relevance.

Thanks to blogging and Web 2.0 social media tools, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it and Digging it. SEO copywriting today is all about crafting content so compelling that other people want to make note of it by linking back to you.

The SEO Copywriting 2.0 tutorial is designed to provide you with a step-by-step strategy for creating content that scores links and ranks well in search engines in five easy lessons.

1. How to Create Content That Ranks Well in Search Engines
2. The 5 Essential Elements of Search Engine Keyword Research
3. How to Create Cornerstone Content That Google Loves
4. Five Link Building Strategies That Work
5. SEO Copywriting Techniques That Readers Love

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